20 Million London Tourists a Year — How many do you have booked?
Navigating the world of Tour Guiding
Mentoring & Training New and Experienced Tour Guides
What We Help You Do
Build
Understand the London tourism market and define your voice, style, and unique selling point — so your tours stand out, get remembered, and get recommended.
Get Booked
Learn how to turn visibility into bookings using OTAs (Viator, GetYourGuide, Airbnb Experiences, TripAdvisor), your own website, and social media channels. Master insider techniques to optimise listings and convert browsers into confirmed bookings.
Stay Booked
Learn how to earn consistent 5★ reviews. Use simple tools and proven techniques to turn guest feedback into your strongest marketing asset — creating a sustainable, long-term guiding business.
Maintain
With The Best Tour Guide Business Toolkit. Proven POS, Website Builds and Hosting, Booking and Communication tools that actually work. All tested and recommended — so you don't have to waste time or money guessing.
Grow
Get introduced to travel industry networking events, partnerships, and communities that expand your reach, credibility, and opportunities.
Be Efficient
Learn how AI can help design your brand, shape your tours, marketing, streamline admin, and support your guiding business. Work smarter — not harder — and keep your focus on guests, not screens.
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Helping professional guides build sustainable tour businesses and secure their share of the multi-billion-pound tours and experiences market.
Experience & Community
Supporting Professional Guides at Every Stage
Whether you're taking your first steps towards becoming a professional guide or you're an experienced Blue Badge Guide looking to grow your business, TourGuidePRO is designed to provide practical support built on real-world experience.
Over the past few years, Rich has delivered workshops, mentoring and business support to aspiring guides, newly qualified guides and experienced professionals from across London's guiding community.
…along with many independent guides building and growing their own guiding businesses across London and beyond.
1-to-1 Business Support
Need more individual support?
From your first tour idea to building your own independent guiding business, work one-to-one with TourGuidePRO.